Since 2010, Stretch & Poke! has become a recognized brand which actively promotes one of the youngest and fastest growing automotive subcultures – aggressive wheel fitment. The segment’s rise in popularity has taken the automotive market by storm, branching and extending its reach throughout all generations of automotive tuning and lifestyle. Over the years, we’ve built a large, loyal, and passionate community who identify with our core values of quality, style, and authenticity.

We created Fitted™, the first annual Canadian event which fostered the growth of Canada’s aggressive wheel fitment lifestyle. The event has become an eagerly-anticipated institution within the hometown of Toronto’s gear-heads and youth counterculture. Each year has seen a groundbreaking record of increasing attendance and participation, reinforcing a desire to align their identity with Fitted™!

Stretch & Poke! has also had the privilege of working with key industry taste-makers and movers. We’ve collaborated on projects with JDM EGO, ML24 Design, Breadwinner Creative Agency, Kia Canada, Firebox Management, Importfest and Scion Canada. These partnerships have ranged from special cross-collaborative products, design, and consultation. Throughout each endeavor, we’ve maintained the mantra of ensuring style reigns supreme. Our efforts are not cookie-cutter but instead, we push the envelope and regenerate what this culture deserves.

Aggressive fitment is a lifestyle. It’s a culture we understand, live, and breathe. The rest is irrelevant.